Henry Jenkins Speech

There were many interesting things that Henry Jenkins brought up in his speech last Wednesday, Sept.28. Of the many topics that Jenkins' spoke of one of the most prominent throughout the speech and the one that I learned the most from was about gardening. Well in a way it was about gardening, Jenkins said that you cannot just put a couple seeds out and expect those few seeds to turn into large healthy sunflowers.  You have to lay down many seeds all over and then reap the ones that are the biggest and healthiest.
Jenkins is not talking specifically about growing plants but more so about throwing out many ideas for hopes of those ideas becoming bigger, or putting yourself out there to more people so that those relationships get stronger. Which all relates to his newest book, If It Doesn't Spread, It's Dead.

Spreadable media is a concept that Jenkins focused heavily on, which are things like viral videos that are seen by millions of people quickly. Advertisers have been greatly affected by spreadable media because it used to be that the only way that millions of people would see a commercial in a short period of time would be commercial breaks at the super bowl.  If advertisers could figure out the formula for what makes things viral then they could use that to sell products quicker. It is something to think about.